We all know Ikea. They're those weird Scandinavians that just can't seem to sell us an intact piece of furniture for once. Way back in the day, they released a commercial that many people still reference today. In the commercial, this person sets their lamp out on the curb with the trash so to replace it with a new lamp. IKEA attempts to pull at out heart strings by having dark lighting, rainy affects, a wind shaking the lamp like it's cold. They even put us in the point of view of the lamp to force us to sympathise with it.
IKEA recognizes that emotion is human's greatest weakness. They invoke our emotions through dark lighting, depressing music, and sympathetic camera angles. This causes us to make a connection not only with the lamp, but the commercial itself, securing itself as a memorable ad. IKEA then just tears that all away from us by pushing it right in our faces that it's silly to get emotional over a lamp.
This is what made the commercial very infamous. It stirs a kind of respectful resentment in the viewers, because we know that they are right. They manipulate us into feeling such things for an inanimate object that we weren't introduced to more than seven seconds ago, through the simple magical tricks of light, camera and sound.
This has been your lord and master, Matheson; stay classy, my heathens.
IKEA recognizes that emotion is human's greatest weakness. They invoke our emotions through dark lighting, depressing music, and sympathetic camera angles. This causes us to make a connection not only with the lamp, but the commercial itself, securing itself as a memorable ad. IKEA then just tears that all away from us by pushing it right in our faces that it's silly to get emotional over a lamp.
This is what made the commercial very infamous. It stirs a kind of respectful resentment in the viewers, because we know that they are right. They manipulate us into feeling such things for an inanimate object that we weren't introduced to more than seven seconds ago, through the simple magical tricks of light, camera and sound.
This has been your lord and master, Matheson; stay classy, my heathens.